What is Amazon Brand Analytics
What’s included in our Market Intelligence & Amazon Brand Analytics Services
1
Amazon Brand Analytics Review
We analyze Brand Analytics data including Search Query Performance, Top Search Terms, Search Catalog Performance, Market Basket, and customer behavior reports.
What this DOES:
Helps decide which keywords to defend, which products to push, which listings to improve, and where shopper demand is being missed.
2
Amazon Sales Data Analysis
We break down sales by ASIN, marketplace, period, channel, traffic, conversion, margin, inventory, and advertising pressure to find what is really driving revenue.
What this DOES:
Separates healthy growth from spend-driven sales, stock effects, promo spikes, pricing issues, and product-level underperformance.
3
Product Performance Diagnostics
We evaluate each product’s role in the portfolio, looking at traffic, conversion, ranking, reviews, pricing, profitability, returns, and sales velocity.
What this DOES:
Prioritizes which products need investment, listing tests, pricing changes, ad support, review strategy, or reduced focus.
4
Amazon Competitor Research
We monitor competitor pricing, reviews, ratings, listings, promotions, ad visibility, organic rank, product positioning, and category movement.
What this DOES:
Guides competitor response plans, keyword defense, pricing decisions, Product Detail Page (PDP) improvements, and where to attack or protect market share.
5
Share of Voice Tracking
We track paid, organic, and total visibility across priority keywords, branded terms, non-branded terms, top-of-search results, and competitor sets.
What this DOES:
Shows which searches to defend, where to increase or reduce media pressure, and where competitors are displacing your visibility.
6
Market and Category Intelligence
We assess category demand, seasonality, price bands, customer preferences, growth trends, new entrants, product gaps, and marketplace maturity.
What this DOES:
Helps decide where to invest, where to expand, which categories carry risk, and which opportunities are worth pursuing.
7
Listing Performance Intelligence
We review titles, bullets, backend terms, images, A+ Content, indexation, keyword coverage, conversion signals, and competitor content quality.
What this DOES:
Helps reallocate PPC budget, adjust DSP strategy, protect branded search, reduce waste, and align spend with product priorities.
8
Advertising and Demand Signals
We connect Sponsored Ads, DSP, TACoS, ACoS, ROAS, placement performance, keyword trends, and audience behavior to broader business goals.
What this DOES:
Helps reallocate PPC budget, adjust DSP strategy, protect branded search, reduce waste, and align spend with product priorities.
9
AMC and Full-Funnel Analytics
When relevant, we use Amazon Marketing Cloud to study audience overlap, shopper journeys, new-to-brand behavior, DSP impact, and media contribution.
What this DOES:
Supports decisions around DSP audiences, retargeting, incrementality, media overlap, new-to-brand growth, and full-funnel investment.
10
Customer and Basket Insights
We analyze repeat purchase behavior, loyalty segments, basket patterns, customer objections, review themes, and product combinations.
What this DOES:
Informs cross-sell, retention, promotion timing, loyalty actions, messaging, product bundles, and customer-specific growth plays.
11
Pricing and Profitability Analysis
We connect price, fees, ad spend, returns, margin, promotions, inventory, Buy Box behavior, and marketplace costs to understand real commercial impact.
What this DOES:
Helps protect margin, adjust price bands, manage promo pressure, reduce return impact, and avoid growth that weakens profit.
12
International Marketplace Analysis
We compare performance across marketplaces, accounting for local search demand, competitors, pricing, language, reviews, logistics, and profitability.
What this DOES:
Shows which countries deserve investment, localization, budget shifts, pricing changes, or restraint based on local market economics.
13
Business Intelligence Reporting & Roadmap
We turn analysis into an actionable roadmap, combining executive summaries, product-level views, market signals, risk areas, priorities, and tactical next steps.
What this DOES:
Gives teams a shared view of risks, priorities, and next actions across leadership, commercial, advertising, content, and operations.
Beyond standard Amazon Brand Analytics
Product Opportunity Explorer
What this feeds into
Category and niche validation
Customer language for listings
Product positioning and claims
Review and returns analysis
Competitor angle mapping
Launch and assortment decisions
Amazon Marketing Cloud
What changes by market
DSP audience strategy
Retargeting and remarketing pools
New-to-brand growth analysis
Media overlap and incrementality
Full-funnel campaign measurement
Budget and placement decisions
How Sellerpass Global’s Amazon analytics process works
Analytics is the backbone of any successful commercial decision system. Our process combines AI-supported monitoring, specialist analysis, and strategic account oversight. AI helps surface patterns faster. Our marketplace, advertising, SEO, content, and BI specialists interpret what those patterns mean. Your Brand Manager turns intelligence into priorities, actions, and planning.
Step 1
Audit
Review the account, markets, ASINs, competitors, data gaps, and goals.
Step 2
Connect
Combine data from your markets, rankings, SOV, competitors, POE, AMC.
Step 3
Diagnose
Analyze data to uncover where growth is being won, lost, inflated, blocked, or exposed.
Step 4
Prioritize
Set the SEO, listing, advertising, pricing, inventory, and defense actions.
Step 5
Monitor
Track changes, surface alerts, review priorities, and plan the next moves.
Step 6
Refine
Repeat the cycle as new data flows in and shows new blockers or opportunities.
Market Intelligence Deliverables
What to expect from Sellerpass Global’s Amazon Brand Analytics and Market Intelligence Services
1
Account Audit
We conduct a comprehensive diagnostic review of your account and translate our findings into an execution-ready action plan prioritizing your urgent structural leaks while also looking at mid-term performance and profit corrections and long-term strategic growth vectors.
2
Product-Level Health Diagnosis
We run a granular, ASIN-by-ASIN evaluation across your entire catalog, assessing sales velocity, conversion drivers, traffic allocation, and organic versus sponsored visibility. By reading your brand’s SKU-level metrics directly against category benchmarks, we isolate hidden performance vulnerabilities and identify which products deserve more aggressive capital investment.
3
Customer Intelligence
We look beyond basic sessions and sales to map real-time shopper behavior across Amazon-native data and Market Basket metrics. Our analysis tracks how new, returning, loyal, at-risk, and cart-abandoning customer segments move through your brand funnel. We then use these signals to dictate your promotional timing, coupon distribution, retargeting efforts, and customer retention strategies.
4
Keyword Opportunity Matrix
We build a map of customer demand by analyzing Search Query Performance and Top Search Terms. By cross-referencing conversion signals against competitor keyword pressure, we expose critical visibility gaps. This matrix acts as a direct tactical playbook, showing your team exactly where to capture low-hanging organic traffic, where to deploy defensive PPC spend, and where to scale your SEO optimization.
5
Weighted Share of Voice (SOV)
We monitor your true digital shelf presence across paid, organic, video, and top-of-search placements for your high-priority keyword sets. With our weighted SOV methodology we can evaluate properly premium top-of-search placements and lower, below-the-fold results. This allows us to detect sudden competitive visibility gaps and address them long before they register as hard revenue losses.
6
Brand Protection & Search Defense
For established brands with meaningful branded search volume, visibility is a highly contested battleground. We continuously evaluate your branded keywords using search query and advertising data to determine whether organic dominance is sufficient or if aggressive paid defense is required.
7
Competitor Tactical Map
We establish a continuous intelligence workflow that uncovers exactly why competitors are gaining market share or organic visibility, rather than just stating that they are. We track competitor pricing fluctuations, promotional cadences, listing variations, review velocity, and real-time ad spend changes. This exposes their operational vulnerabilities, giving you clear directives to counter their moves across pricing, ad targeting, and content positioning.
8
Niche Demand & Category Risk Analysis
We dissect behavioral niches and category trends using deep demand signals from the Product Opportunity Explorer. Moving far beyond rigid category definitions, we map search-to-purchase ratios, price-band conversion rates, and consumer feature preferences. This macro view evaluates seasonal volatility, new entrant saturation, and category difficulty, giving you a definitive launch risk assessment before you commit capital to inventory or manufacturing.
9
Financial Control & Profitability Guardrails
We tie front-end marketplace performance directly to your true net margins and unit economics. For 3P operations, we continuously monitor TACoS compression, FBA fees, and contribution profit to protect you from vanity revenue growth. For 1P Vendor Central operations, we extend this into financial control to ensure your brand maintains leverage before your next major business review.
10
Incrementality & AMC Intelligence
For mature brands, standard ROAS and ACoS metrics fail to tell the whole story. In these cases, we leverage custom SQL queries within Amazon Marketing Cloud (AMC) to analyze the entire shopper journey. This advanced analysis uncovers cross-media insights and answers high-stakes attribution questions, proving exactly where your ad spend is driving incremental, new demand versus where it is merely paying for an organic sale you would have captured anyway.
11
Continuous Monitoring
We back your organization with an active operating rhythm that features continuous account monitoring and tactical alerts for pricing, Buy Box, or ranking shocks. This is balanced by monthly overviews and deep quarterly reviews and planning sessions.
Your Tailored amazon Services model
Standalone
Targeted Amazon Analytics Support
Best for
Includes
Account audits
Sales data analysis
Competitor research
Share of Voice analysis
Product-level diagnosis
Pricing and profitability insights
Market and category insights
Prioritized action plan
Monthly reviews
Quarterly planning
Pricing
Full Stack
The complete Amazon infrastructure behind your brand
Best for
Can Include:
Account Management
Amazon SEO
Amazon Advertising
Content Optimization
Logistics
Brand Protection
Localization
International Expansion
….
Pricing
Amazon Management Services
How can an Amazon Agency help with Business Intelligence, and what is included in Sellerpass Global’s Amazon Brand Analytics service?
An Amazon agency can help with Business Intelligence by turning scattered Amazon data into a clearer operating view of the account. Most brands already have access to plenty of numbers: from sales, conversion rate and ad spend to reviews, inventory, competitor movement, and customer behavior. The problem is rarely a lack of data. The problem is knowing what the data means, what is connected, and what should change next.
How should an e-commerce brand choose the right Amazon Agency for Brand Analytics and Listing Optimization?
This is the standard we set for ourselves: we believe a good agency should be able to explain how Amazon data changes the way your listings are built, measured, and improved. That means looking at search behavior, conversion signals, customer feedback, competitor positioning, Share of Voice, pricing, reviews, and product performance together.
How is Sellerpass Global different from other Amazon Agencies, consultants, or in-house campaign management?
Our work starts with context. Before we recommend any move, we look at the product, the category, the competitors, the customer behavior, and the commercial goal. SOPs and generic patterns must meet the needs of each specific brand and product.
Can we work with Sellerpass Global only on Business Intelligence and Brand Analytics?
Yes, in some cases.
How much does Sellerpass Global charge for Business Intelligence and Brand Analytics?
It really comes down to how we’re working together.
What results can I expect from Amazon sales data analysis, and how long does it take to see them?
The results depend entirely on what the analysis reveals and which part of the Amazon business needs to change.
How does Sellerpass Global connect Amazon audits, competitor research and listing optimization?
We handle Amazon audits, competitor research, and listing optimization as connected parts of the same process.
What is AMC, and when does it justify the data-engineering lift compared to a Helium 10 dashboard?
AMC stands for Amazon Marketing Cloud, a secure analytics environment where brands can study how their Amazon advertising is working, without seeing individual customer identities. It brings together Amazon Ads data and a brand’s own data in a privacy-safe way, so advertisers can better understand customer journeys, campaign impact, audience behavior, and where media spend is really contributing to sales.
What types of signals does Sellerpass Global track? Where does the data come from?
We track the signals that help explain growth. The core sources are Amazon-native platforms: Seller Central, Vendor Central, Amazon Ads, Amazon Brand Analytics, Search Query Performance, Search Catalog Performance, Top Search Terms, Market Basket Analysis, Product Opportunity Explorer, and, when the account is mature enough, Amazon Marketing Cloud. We can also work with external ranking, Share of Voice, competitor, pricing, profitability, and BI tools when they add useful context.
How does Sellerpass Global report on Brand Analytics, and how often?
Our reports are built to explain what changed, why it matters, and what should happen next.
Do you handle Amazon audits, analytics and optimization across international marketplaces?
Yes! Sellerpass Global can support your brand with Amazon audits, analytics, and optimization across international marketplaces.